We build a brand as a system: meaning, name, mark and rules of use. Not "pick one of three logos", but a defensible position in the market.
Branding is often confused with drawing a logo. The difference is that a logo answers "what does this look like", while a brand answers "why do people choose you rather than the shop next door with the same goods at the same price". The second question is harder and costlier to work through — and it's the one that decides whether you can charge above market.
We start with positioning: we study competitors, talk to your customers, and find what you genuinely do differently. That then becomes a name, a mark, a palette and a tone of voice. By the end you don't have a folder of files but a manual any contractor can use to produce material in your style.
Competitor and audience analysis, and a statement of difference you can defend and back up in practice.
When there's no name or the current one gets in the way: options checked for domain availability and for how they sound in both Russian and Uzbek.
Primary and simplified versions, behaviour on light and dark backgrounds, minimum sizes, clear space.
Palette, type pairing, graphic elements and layout principles — what makes your material recognisable even without the logo.
Business cards, signage, packaging, staff uniform, vehicle livery — whatever your business actually needs.
A rulebook plus ready templates for social media and presentations, so the style doesn't drift within two months.
Interviews with you and your team, competitor analysis, and a look at how customers describe you today.
We fix positioning, character and key messages. It's a document, not a conversation — everything later leans on it.
We show directions, choose one and take it to completion. We don't spread across ten half-finished options.
We assemble the brand book, prepare collateral, deliver sources in every needed format and brief your team on using them.
The estimate depends on depth: whether naming is needed, how many pieces of collateral there are, and whether market research is required. We price it after immersion — any figure before that would be invented.
Logo, palette, typefaces and a short guide. For small businesses and launches.
A full system with collateral, templates and a brand book. The main format for growing companies.
Positioning, naming, identity and communication strategy. For new products and rebrands.
The logo is one output, not the whole job. Branding answers what kind of company you are, for whom, and how you differ — and only then turns those answers into graphics. You can order just a logo, and we do that, but then we honestly call it mark design rather than branding.
Usually two or three directions, each with reasoning, rather than ten pictures to choose from. A long list of options means the contractor didn't understand the task and is passing the decision to the client. Once a direction is chosen we refine it as long as it takes.
That's exactly what the brand book is for: it states which colours, typefaces and spacing to use, what's allowed and what isn't. We also hand over ready templates for social media and presentations. Your designer or social media manager can work without us.
We don't file registrations ourselves, but we check the name for obvious conflicts and prepare materials in the form a trademark attorney needs. If you plan to register, say so at the start — it affects the choice of name and mark.
The core set takes about three weeks, a full visual identity a month and a half to two months, and a brand from scratch with naming and research from two months. Rushing pays badly here: positioning invented in a week usually has to be redone within a year.
We'll go through your situation and propose a plan — free, in 30 minutes.
We reply within one business day.