We run social accounts so that customers come out of them. We report on requests and cost per enquiry, not on follower growth.
Most businesses in Uzbekistan already run social accounts — and most run them on autopilot: a good-morning post, a product photo, a discount in stories. The audience grows, sales don't. The reason is almost always the same: the content doesn't answer the questions that stop someone from buying.
We build SMM from the funnel. First we work out who your buyer is and which five or six doubts hold them back. Then we make content that removes those doubts one at a time. Likes grow too under this approach, but they aren't the goal — they're a side effect.
We define the audience, the tone of voice and the themes that set you apart from competitors in the feed.
A month ahead: posts, stories, Reels. Approved in advance so nobody is assembling content on the last day.
Photo and vertical video on location — in your store, office or production floor. Editing, subtitles, covers.
Publishing on schedule, bio and highlights, up-to-date links to the site and products.
We answer comments and DMs using your scripts and pass warm contacts to your managers without delay.
Monthly: how many enquiries came in, at what cost, which formats worked, and what changes next month.
We look at what's there: reach, engagement, where enquiries come from today and where they get lost.
We assemble positioning, themes and visual style, and show sample posts before we start.
Shooting, publishing, comment handling. We measure the baseline that growth will be counted from.
We keep the formats that produce enquiries and drop the ones that only produce views.
The cost depends on the number of platforms, publishing frequency and whether shooting is required. Shooting days are estimated separately — they're the heaviest part of the budget. We give the exact figure after the audit.
We work with your material: you send photos and video, we handle content, copy and publishing.
Regular shooting days, Reels production, full platform management. The main format for retail and services.
Content and advertising in one pair of hands — the two stop living separate lives.
We don't, and we deliberately don't set it as a goal. Followers can be bought in a day and will produce no sales at all. What we record in the report is different: the number of enquiries from social and what each one cost. If those numbers grow while follower count doesn't, everything is fine.
If you are the face of the brand, yes — and it's usually the strongest format: people in Uzbekistan want to see who they're dealing with. If being on camera isn't for you, we build content around the product, the process and the team. Both work, just differently.
Russian and Uzbek, English when needed. For most projects in Tashkent the working pair is Russian and Uzbek, often within the same post with different emphasis — not a machine translation of the same text.
That's why we approve rubrics and show sample posts before we start, and the content plan before each month begins. Revisions at those stages are free and built into the process. Reworking something already published is rare, but we handle that without argument too.
The first enquiries usually appear within the first month. A stable picture takes two to three: before that the sample is too small to tell a working format from one lucky post.
We'll go through your situation and propose a plan — free, in 30 minutes.
We reply within one business day.